When memory and emotions interact as mediators of "nostalgic" assessments: A study using psychophysiological measures

Recognition plays a central role on consumer choice (Shocker et al. 1991, Nedungadi 1990; Edelman 2010) Emotions play a central role in consumer attitude Nolstalgic preferences (Holbrook et al. 1989, 1991, 1994) Better response to emotional advertisements as opposed to rational advertisements in older consumers (Williams & Drolet 2005) Exploring how recognition impacts emotions