"Rural Youth Buying Behaviour" "(A Case Study of Two Wheelers among rural youth of Vadodara District)"

As the Two Wheeler Industry in India is growing and the shift of population from rural to urban areas has also seen a change in the standard of living of the people. But as per the manufacturers there is still a lot of market in the Rural India that is still untapped. This paper presents a study on the buying preferences of two wheeler brands among the rural youth of Vadodara district and the factors related to two wheelers which impact their choice for the vehicle has been presented below. The various demographic factors affecting the choice of two wheelers having being tested against the various factors that can also affect the choice of the same. The demographic factors such as occupation, gender and annual income have be seen as having strong association with  brand , payment preference, source of information and price range