Consumer Protection Issues and Non-government Organizations (NGOs) in a Developing Market

This study proposes a conceptual model delineating the process of transition from corporate opportunism to the consumerism mind set in an emerging market. This model suggests that Non-Government Organizations (NGOs) play a crucial role in this evolutionary process of consumerism and consumer protection. In addition, several contingency variables are examined in the context of this model. The arguments used in this paper are based on historical accounts of corporate behavior and consumer reactions in mainstream media and business periodicals.