Latest search engine optimization techniques to increase website's ranking in search results

Nowadays, e-commerce has become an integral part of business and every business man wants to put his information on World Wide Web. But the search engines play a major role in displaying your website in the 1 st ten search results as 85% of all traffic on the internet is referred from a search engine. The paper indirectly focuses on the nature and logic of the latest spiders that the search engines uses to extract the web pages from the ocean of web on a desired keyword search by a user. It deals with latest on-page and off-page programming techniques and policy that website administrators should implement in their code to increase their website's ranking in search engines. There are two types of search engine optimization techniques namely on page and off page Optimization techniques. The paper also focuses on the programming techniques which the latest search engines consider to weed out the websites from their indexes.