Combating Misinformation Online: Identification of Variables and Proof-of-Concept Study

The spread of misinformation online is specifically amplified by use of social media, yet the tools for allowing online users to authenticate text and images are available though not easily accessible. The authors challenge this view suggesting that corporations’ responsible for the development of browsers and social media websites need to incorporate such tools to combat the spread of misinformation. As a step stone towards developing a formula for simulating spread of misinformation, the authors ran theoretical simulations which demonstrate the unchallenged spread of misinformation which users are left to authenticate on their own, as opposed to providing the users means to authenticate such material. The team simulates five scenarios that gradually get complicated as variables are identified and added to the model. The results demonstrate a simulation of the process as proof-of-concept as well as identification of the key variables that influence the spread and combat of misinformation online.