Limits of Kansei - Kansei Unlimited

This paper discusses momentary limitations of Kansei Engineering methods. There are for example the focus on the evaluation of colour and form factors, as well as the highly time consuming creation of the Kansei questionnaires. To overcome these limits we firstly, suggest the integration of related scientific research results on product emotions etc. in the Kansei questionnaires. Thereafter we present a study on the wide range of Kansei aspects treated in an industrial conception setting. The results together with the literature review lead us to a framework on user-centred product conception aspects. This framework unfolds potential expansion points for Kansei contents. Both perspectives underline the potential of Kansei Engineering for future applications and show our vision of Kansei Engineering beyond the limits.