The fishery marketing channel in Kotabaru regency South Borneo Indonesia

This research was aimed at analyzing the fishery marketing patterns in Kotabaru Regency, South Borneo Indonesia. Analysis employed were (a) marketing channels using snowball sampling method, (b) farmer’s share and (c) margin marketing. The results showed that (a) fishery marketing consisted of five channels, (b) price share obtained by producer was ranged from 42% until 84% of total price paid by consumers, which showed the marketing system was efficient, and (c) the marketing margin obtained by small trader was larger than that of wholesaler. Meanwhile, profit margin distribution was higher compared to the marketing cost margin distribution. It meant that the profit obtained broker trader was bigger if compared with costs of marketing and production.