Agritourism microbusinesses within a developing country economy: A resource-based view

Abstract This study examines the role of microbusiness resources and their impact on microbusiness success within the agritourism domain for the developing country of Honduras. Using the resource-based view of the firm and social network theoretical frameworks, the results suggests that key dimensions include small business orientation, social capital, and social network ties, while government promotions, brand identification, and financial resources access are also key elements to microbusiness success within the community. Both business resources and structural resources have a positive relationship with microbusiness success. Theoretical and practical implications are provided, as well as future research directions for other developing countries that may consider agritourism.