Effects of Gamification to Private Data Collection

Gamification is used to motivate people to complete arbitrary tasks. It gains more attention recently as the advertisement companies started using gamification globally on the Internet. The Internet infrastructure is mostly funded by advertisements globally right after its commercialization in the early-nineties. Global advertisement agencies tend to collect as much personal data as possible to better target audiences and increase profits. This leads to the discussion of whether people's privacy is at stake to continue using the Internet. The aim of the study is to demonstrate the effects of gamification to private data collection. The effects are measured in a questionnaire in a gamified context. People's statements and their behavior is observed together with their demographic distribution. The most influential result indicates that it is possible to deviate people's behavior unwittingly. Therefore, practitioners in the area should take utmost care building ethical gamified setups.