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Cost, revenues and profits of sales promotion activities in a grocery channel
Cost, revenues and profits of sales promotion activities in a grocery channel
1998
C.D.G. Verstappen
G.A.L. van de Vorst
B. Wieringa
Keywords:
Profit (economics)
Sales promotion
Revenue
Marketing
Profitability index
Business
Microeconomics
Communication channel
Commerce
Correction
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