Behaviors, Attitudes, and Knowledge of Low-Income Consumers Regarding Nutrition Labels

This exploratory study interviewed 130 participants in fed- eral food assistance programs and 51 low-income nonparticipants to assess their behaviors and attitudes toward and awareness of the nutrition label. Regarding label use, 35.4 percent of participants and 45.1 percent of nonparticipants seldom/never read labels while grocery shopping, 31.5 percent of participants and 19.6 percent of nonparticipants sometimes read them, and 33.1 percent of participants and 35.3 percent of nonparticipants always/frequently read labels in the grocery store. In addition, 38.5 percent of participants and 41.2 percent of nonparticipants seldom/never read labels at home, 33.1 percent of participants and 27.5 percent of nonparticipants sometimes read them, and 28.5 percent of par- ticipants and 31.4 percent of nonparticipants always/frequently read labels at home. There were no significant differences between mean scores of participants and nonparticipants on how to use the nutrition label. Findings challenge nutritionists working with low-income individuals to develop more learning opportunities that teach how to use nutrition labels.