Estrategias comunicativas desde el ciberfemismo: @Feminismosmad y la cifusión en Twitter de la Huelga del 8M en Madrid

The scope and relevance of new digital tools for subverting the dominant agenda, changing Western political systems and ending gender inequalities are discussed from an academic perspective and that of the feminist movement (Zafra, 2011, Nunez Puente, 2011). Through a quantitative analysis and semi-structured interviews, we studied the use of Twitter by @FeminismosMad. The profile focused on explaining the Feminist Strike, and how citizen participation was motivated in different activities organized during the 8M process.