Can the Diffusion Modes of Green Technology Affect the Enterprise’s Technology Diffusion Network towards Sustainable Development of Hospitality and Tourism Industry in China?

In the post-epidemic era, encouraging enterprises to implement green technology innovation in the hospitality and tourism industry is important, which can reduce resource consumption, decrease environmental pollution and promote sustainable industrial development. Based on evolutionary game theory and Exponential Random Graph Models (ERGM), this paper develops an evolutionary game model between focal and marginal enterprises and analyzes the dynamic evolutionary process and the steady state of the evolutionary strategy of the major stakeholders. The impact of different technology diffusion modes on the enterprise’s technology diffusion network is quantitatively verified using ERGM and MPNet software. The results show that the neighborhood effect has a positive impact on the technology diffusion network of enterprises in the hospitality and tourism industry, the partner effect has a negative impact on the technology diffusion network of enterprises, and the social circle effect has a significant positive effect on the technology diffusion network of enterprises in the hospitality and tourism industry. This study can help governments to develop more targeted policies that can serve as a basis for enterprises to develop dynamic strategies and can further facilitate the implementation and diffusion of green technology innovations in the hospitality and tourism industry.