Successful market garrisoned strategy is the key of decision market position-case of P &G successful garrisoned market in China

In face of the opportunity of Market-oriented economic development in China,Procter Gamble(PG) caught sight of the potential Chinese market and began to enter it.Guided by multi-brands strategy and differentiated marketing strategy,PG considers economical,political and cultural background in China,basing on east-west differentiation,rural-city differentiation,the consumer needs for traditional culture and sustainable development policy,investigates high-technology,environmental-friendly and Chinese-taste products distributed by particular-designed distribution network.PG has set up its giant market status in China.Besides those successful strategies,PG obeys Chinese law,performs social responsibility and morality as well.Coordinating with local government by help to organize charity,cultural activities and business knowledge offering,meanwhile,protects natural environment and resources.According to this,PG has set up an excellent branded image in consumer group,reaches the ambition of double-win and offers the basis for future development in China.