My colleagues are my friends: The role of Facebook contacts in employee identification

This study examines the extent to which having colleagues as friends on Facebook influences departmental and organizational identification by blurring boundaries between work and private life. Based on social identity theory and proxy efficacy, we argue that work-related friends on Facebook may affect employee identification with different levels of the organization. In line with this notion, the results of a two-wave panel study among Dutch employees (NT1= 1,002; NT2 = 515) show that the perceived quality of online relationships with work-related Facebook contacts increases departmental identification, whereas the perceived authority of such contacts strengthens identification with the organization. We therefore suggest that blurring boundaries between work and private life through social media can have positive effects for organizational functioning.