The effect of web 2.0 usage on innovative work behavior among academia in malaysian research universities

Previous study indicates the user’s degree of Web 2.0 usage is positively associated with his or her behavior. However, there is a paucity in examining the effect of Web 2.0 usage especially on innovative work behavior among academia in research universities, even though it is imperative to be identified due to its demanding research nature. Web 2.0 is technologically driven and designed to allow people to communicate, share information and create online communities. Meanwhile, innovative work behavior refers to the creativity and involvement in bringing changes and new ideas in duties or in solving problems especially among academia in research universities which has become the focus of this study. Innovative work behavior consists of idea generation, idea promotion, and idea realization. Therefore, this study aims to identify the effect of Web 2.0 usage on innovative work behavior among academia in research universities. In our endeavor to this matter, we view the issue from a positivist paradigm with quantitative approach. This approach used surveys as research strategy by adapting questionnaire technique. The data collection has been conducted among 393 lecturers in five research universities and emphasizes on the lecturer’s research activities. Accordingly, data collected were analyzed using SPSS and SEM AMOS by looking at the exploratory factor analysis (EFA), confirmatory factor analysis (CFA), model fit, and path analysis. The result of this study indicates that the Web 2.0 usage has a positive and significant relationship with the idea generation, idea promotion and idea realization of innovative work behavior.