Impact of web design features on irritation for E-commerce websites

We conducted this empirical investigation to determine the relationship between web-design features and irritation. The objective was to assess the effective role of design artifacts, which help to minimize the individuals' feeling of irritation in the online shopping environment. A survey technique was employed to collect data to refute the proposed hypotheses. Furthermore, A Partial least squares method was employed to analyze the data collected from the individuals who actively participated in the study. All the adopted features seem to be relevant and the findings reveal negative relationships between design features and irritation in this study. The relevant and important findings are related to website typography and color, which have not been studied yet in e-commerce domain with respect to irritation.