Developing a Method for Understanding How to Empower Creativity Through Digital Technologies: The Case of AI

The paper presents a method aimed at empowering human creativity to generate innovation by exploiting the opportunities and potentialities of the emerging digital technologies. The method, through the application of a Creativity 4.0 Model and Framework, aims at observing and understanding the impacts of a specific digital technology on the main dimensions of the human being, understanding how those impacts could positively or negatively influences the creative design process. The human centred method, currently in its early stage of theoretical development, aims to benefit design research, education and practice supporting them in understanding the ongoing human transformation and in making a wiser and consciously use of digital opportunities addressed to human creative enhancement for innovation.