O CONTRATO MIDIÁTICO, A WEB 2.0 E A CULTURA DA CONVERGÊNCIA

Charaudeau (2006) propose a media contract like a situation of co-intentionality between production and reception instances. In the Web 2.0, the receptors can produce and public contents, invert the flow of the emission. Jenkins (2004, 2009) sustain that Convergence Culture altered the roles and relations between media producers and consumers. In this matter, it’s necessary to reconsider the media contract.