Message propagation method and server

The invention discloses a message propagation method and a server. The message propagation method comprises the steps that according to the structural position of a first node in a network, first information of the first node is acquired, wherein the first information represents the influence degree of the first node; second information and third information of the first node are acquired, wherein the second information at least includes user basic information and/or user financial information and/or user behavior information, and the third information at least includes message content; according to the second information, fourth information representing the credit of the first node is generated; according to the third information, fifth information representing the propagation ability of the message content is generated; according to the first information, the fourth information and the fifth information, sixth information is generated, wherein the sixth information represents the propagation degree of the message content propagated by the first node; according to the sixth information, the message content is sent to be supplied to one or more second nodes in the network for message display.