About the Apollonian and the Dionysian: Dialogues Between Music and Wine in the Spanish Social Context

In this paper, the precedents in the investigation of so-called soundscape in the perception of wine are explained first. They are related to the needs of the current market. Next, the design of an experiment on the subject through a survey is enunciated, which leads to the desire to learn more about the connections between drinking wine and the sound and social environment. Apart from this objective, the authors considered it appropriate to ask about changes in the habit of wine consumption during the pandemic, as well as to study the population that engages in such activity. The results regarding the first question are oriented in a causal direction, i.e., on the basis of data, there does seem to be a certain relationship between some musical genres and drinking a specific type of wine. These results diverge slightly depending on the scenario where consumption occurs. Changes in consumption derived from the pandemic are also reported, aimed at reducing it, with home drinkers having grown in numbers. It is concluded that the favorite combination is rock music and red wine for the general set of scenarios, and a sociological tendency is guessed in the Spanish population to carry out this consumption in large meals and late at night. (*)