A Study on Characteristic of Sensibility Evaluation Language with Product Coloration Image

Nowadays when consumers" eye level and sensibility on products keep progressing day by day, new technology and state-of-the-art marketing are not conditions adequate enough to secure success in the market. Such transition and development of Korea"s consumer market have also caused change in consumer sentiment (moving towards sensibility consumption) and sensibility structure of color. Thus, it is now high time requiring researches on coloration image scale that will accurately reflect domestic consumers" sensibility following such change. This study is a process of research constructing the coloration image scale that supports rational color planning in product design plan, and to that end this study has conducted survey and analysis of consumers" sensibility on how the characteristics of sensibility evaluation language appear following coloration image. In particular this study attempted to find out, adopting questionnaire survey method, the characteristics of sensibility evaluation languages used in home appliances and fashion fields.