INFLUENCE OF THE MILLENNIAL TALENT MANAGEMENT STRATEGIES ON THE PERFORMANCE OF COMMERCIAL BANKS IN KENYA

The purpose of this research was to establish the influence of millennial talent management strategies on the performance of the commercial banks in Kenya. Modern organization need to identify values and workplace preferences for the millennial employees in order to recruit, develop, train, and prepare them for future leadership roles. The objective of this study focused on establishing the influence of corporate branding on the performance of commercial bank in Kenya. To achieve these objectives, the study employed descriptive study design to gain evidence in regard to the current status of the phenomenon. The target population was 42 commercial banks in Kenya and the unit of observation was human resource department from which 42 respondents were identified. The primary data was collected using structured questionnaire and the mode of administration was drop and pick and the secondary data was collected from the banks’ annual reports and publications. Descriptive statistics was applied to establish the influence of millennial talent management strategies on the performance of commercial banks in Kenya. Regression analysis was used to analyze the quantitative data while data presentation was done inform of tables, charts and graphs. The banks’ CSR programs are linked to business strategy and their employees bond strongly with their customers. Commercial banks offer company branded items to their employees. However the banks fail to rate internal branding experience. Organizations should rate their internal branding experience so as to establish a strong brand image coupled with a desired, quality product to increase the company’s profits. Key words: Corporate Branding, Financial Performance