HELYI PIACOK ÖSSZEHASONLÍTÓ VIZSGÁLATA HEVES ÉS PEST MEGYÉBEN

A dolgozat temaja Heves es Pest megye teruleten talalhato telepulesek helyi piacainak gazdasagi es marketingoldalrol tortenő osszehasonlitasa. A tema aktualitasanak hattereben az all, hogy Magyarorszag a 2014−2020-as koltsegvetesi ciklusban a Videkfejlesztesi Programon belul tematikus alprogramot hozott letre a rovid ellatasi lancok tamogatasara. A rovid ellatasi lancok tamogatasa lehetőseget jelent a videkfejlesztesben a ruralis tersegek felzarkoztatasara. Ennek Magyarorszagon legjellemzőbb, tradicionalis alapokkal rendelkező esete a helyi piaci ertekesites. A dolgozat a helyi piacok kozott fennallo teruleti kulonbsegeket vizsgalja. A kimutatas celja osszehasonlitani a fő varosmeret-kategoriakat kepviselő Fuzesabony, Hatvan, Gyongyos, Eger telepulesek, valamint Budapest XIV. keruletenek piacait azok objektiv jellemzői alapjan, valamint az arusitoi es vasarloi oldal szempontjabol. A legfőbb vizsgalt kerdeskor az, hogy a videki teruletek, a kisebb, videki varosok piacai jellemzőikben mennyire ternek el, mennyire maradnak el a nagyobb varosok piacaitol. Tamogatando „rovid ellatasi lanc” aruforgalmazo helykent mennyivel jarulhatnak hozza a helyi piacok a videki gazdasag fellendulesehez, a helyi termelők es kiskereskedők jobb megelhetesehez, valamint a vasarlok igenyeinek kielegitesehez. ---------- The subject of the study is to make the economical and marketing comparison of the local markets in the settlements which are located in Heves and Pest counties. The actuality of the topic is referring to the increasing role of the “short supply chains” in the budget of European Common Agricultural Policy’s 2014 – 2020. The support of these “short supply chains” is an opportunity to help the rural regions in their development. Trading on local markets is a common example of short supply chains, and this type of commerce has traditions in Hungary. This study analyses the territorial differences between of local markets. The main goal of the study is to make comparison between the markets located in Fuzesabony, Hatvan, Gyongyos, Eger settlements and district XIV of Budapest, based on their objective parameters, and from the point of view of the sellers and the customers. The settlements of the chosen markets are representing the main city-size categories. The most important topics are: what differences and fallbacks can be found between of markets of greater cities, urban areas, and the local markets of rural areas, and smaller rural cities. As supportable trading places, how can these „short supply chains” local markets help the development of rural economy, and the subsistence of local primary producers, and the satisfaction of costumers and consumers.