Marketing of Agricultural Crops in Rural Indian Economy: A Case Study

The marketing of agricultural crops plays an important role not only in stimulating production and consumption, but also in accelerating the pace of economic development. It is not only an economic link between the producers and consumers; it maintains a balance between demand and supply. Study examined the transaction of agricultural crops through rural markets and the price structure of different crops in rural markets of Ambedkarnagar District. It also highlighted the composition and structure of sellers and traders engaged in the marketing process. Local rural markets are the best option for the marginal and small farmers to dispose off their perishable surplus to get quick returns. Due to the lack of good infrastructural facilities in the study area, most of the farmers prefer local rural markets instead of going to the specialised markets or near-by town area. The variation in the transaction of agricultural produce is mainly due to a number of factors like higher market demand, accessibility, nature of produce, transportation facility, market-size, fair price, and so on. The average price of individual crop also varies from market to market due to the various socio-spatial factors. Keywords: Marketing, Agricultural crops, Rural economy, Rural markets