Modeling emotion entrainment of online users in emergency events

2015 
Emotion entrainment accounts for the rhythmic convergence of human emotions through social interactions. This phenomenon abounds in various disciplines, i.e. effervescency in soccer games, anger proliferation in violence incidents, or anxiety diffusion in disasters. Although emotion entrainment is highly relevant to the quality of human daily life, the principles underpinning this phenomenon is still unclear. Previous dynamic models try to explain entrainment phenomenon by assuming symmetrical coupling among identical individuals. Yet this assumption clearly does not hold in real-world human interactions. As such, we propose an alternative model that captures asymmetric relationships. In depicting the coupling mechanism, the effect of social influence is also encoded. Experimental results on two emergent social events suggest that the proposed model characterizes emotion trends with high accuracy. Also, we explain the emotion dynamics by analyzing the reconstructed entrainment matrix. Our work may present practical implications for those who want to guide or regulate the emotion evolution in emergency events discussed online.
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