STRATEGI KOMUNIKASI PRAJURU DESA DALAM PELESTARIAN DUA KAHYANGAN TIGA DI DESA ADAT TEGAL DARMASABA KECAMATAN ABIANSEMAL KABUPATEN BADUNG

Hinduism is one of the world's oldest religions. Based on historical tracks it is estimated that Hinduism began to flourish in 5000 BC, located in the valley of the Sindhu River India. The development of Hinduism in India has been linked with the Aryan Nations traveling across Central Asia to India, settling in the territory of the Sindhu River, or more popularly known as the Indus area. In line with the progress of civilization Hindu religion also experienced the development or dissemination to some other countries outside the country of India. Indonesia is one of the countries that became the area of dissemination or development of Hinduism. Bali is one of the archipelago areas that became the central point of the development of Hindu religion in the archipelago. The development of Hinduism in Bali has a strong suggestion of local cultural systems and customs. Therefore, the teachings of Hinduism in Bali have their own characteristics when compared with the beliefs of Hinduism in other countries. Based on this background, three problems can be formulated: (1) What are the backgrounds and factors inhibiting the maintenance and preservation of the three heavens in Tegal Darmasaba Traditional Village? (2) What is the communication strategy that should be done by village counselors in the preservation of the three heavens in Tegal Darmasaba Traditional Village? (3) What are the communication implications of indigenous village customs in the preservation of the three heavens in Tegal Darmasaba ?. The purpose of this study is to solve and find solutions to a problem, also has the potential and effective power in achieving the goals and support the success of research conducted. This type of research is qualitative research with data collection techniques used are observation, interview, literature and documentation. Data analysis is presented in descriptive qualitative. This study aims to develop a concept or develop an understanding of an emperis phenomenon, in this case the phenomenon of preservation parhyangan, and the role of prajuru Desa Pakraman especially Tegal Darmasaba Village in preserving Dua Kahyangan Tiga. This research can be concluded to be 3 that is: 1) inhibiting factor in maintenance and preservation of three heavens in Tegal Darmasaba custom village in the form of burden of kahan, burden of cost, and difference of understanding. 2) communication strategy of customary village in the preservation of two heavens in Tegal Darmasaba traditional village of persuasive communication, interpersonal communication, group communication, organizational communication and mass communication. 3) The communication implications of customary village counselors in the preservation of the three divisions in Tegal Darmasaba customary village are the implications in the social field, the implications in the religious field and the implications in the field of village weakness.