Technology-Enabled Value Co-Creation and Technology-Driven Service Design: A Conceptual Framework and Research Proposition

The purpose of this article is to explore the role of the future technology such as mesh apps in the process of value co-creation from the service-dominant logic perspective, and how mesh apps can help users complete the activities and gain value. By reviewing the extant literature, this study proposes a conceptual framework which describes technology as a supportive role in helping users accomplish their tasks and co-create value. Moreover, it also proposes the technology-driven service design thinking in that technology triggers the service design process by detecting the actual behavior of activity engagement and provides information services and/or other necessary operand resources. Technology-driven service design tends to disregard beneficiaries' evaluation of the value created from the previous task accomplishment when it determines what operand resources will be provided in assistance with the next task engagement. Such design thinking without regard to the human's knowledge and previous experiences is expected to limit the value created by such future technology.