需求依赖产品绿色度和服务水平的供应链决策与协调 Supply Chain Decision and Coordination of Demand with Product Green Degree and Service Level

本文针对由一个制造商和一个零售商组成的供应链系统，考虑产品绿色度和服务水平，分别建立集中决策模型和以制造商为主导的Stackelberg博弈模型，对两种模型在产品绿色度、服务水平、零售价格和供应链利润等方面进行比较分析，进一步提出两部定价协调策略，以实现供应链帕累托改进。通过算例分析对模型进行验证，探讨了绿色产品研发成本因子、服务成本因子对定价和利润的影响。 This article aims at a supply chain consisting of a manufacturer and a retailer, considers green degree and service level, and establishes centralized decision-making model and Stackelberg game model dominated by manufacturers, respectively. The two models are compared in terms of product green degree, service level, retail price, supply chain profits, etc. To realize Pareto improvement of supply chains, a two-part tariff coordination strategy should be further proposed. Finally, the influence of green product R&D cost factor, service cost factor on pricing and the gross profit of supply chain is discussed through model verification analyzed by calculation examples.