ANALISIS PERAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PEMASARAN DAN BRANDING BISNIS DI ERA PANDEMI COVID 19

and technology. In this pandemic, small entrepreneurs, medium and also large would better think hard to running their business. The utilization of technology which were accompanied by marketing and branding business products through social media could be the solution. There are entrepreneurs use social media Instagram to sell their products, however many in the use of the problems faced by the network. The purpose of this research is to analyze the extent to which the role of media social Instagram as a marketing and branding business in the pandemic of covid 19 era. Instagram as one of the social media in Indonesia with many user fans it is predicted will help marketing and branding business to entrepreneurs. Because in the pandemic era is not only small businesses are affected by but also all of companies get a little effect decline in furs their products. Instagram as one of the means to promote easy and effective, sales in Instagram also has many advantages, marketers do not need spend money to promote their product so they can save for the promotional cost. It is also as an effort to increase the sale of local brand in this pandemic.