Pro-environmental attitudes, pro-environmental behavioursand nature-relatedness: Differences based on placepreference
2021
Introduction: This study explored whether place preference, an individual’s relationship
with place, differentiated people on pro-environmental attitudes, nature-relatedness
and pro-environmental behavior.
Objective: The aim was to provide a way to segment people and potentially inform
behavior change messaging strategies targeting pro-environmental action.
Method: Online participants reported an urban/nature place preference, completed a
sense of place measure in reference to this categorisation, followed by counterbalanced
nature-relatedness, pro-environmental attitudes and pro-environmental
behaviour measures.
Results: Participants reported moderate-to-high levels of sense of place generally and
place attachment specifically. Positive associations between sense of place, nature
relatedness, pro-environmental attitudes and behaviours existed; but differed by place
preference. Correlations were positive in the nature preference group but negative or
non-significant in the urban preference group. Individuals with a nature preference
reported higher nature-relatedness, pro-environmental attitudes and pro-environmental
behavior.
Conclusion: The results suggest place preference can discriminate individuals on a
range of pro-environmental concepts and may have potential for behavior change
strategies targeting these outcomes.
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