Gestión de calidad para el sector de electrodoméstico

The objective is to propose quality management for electrical appliance warehouses in the city of Cuenca in order to improve consumer satisfaction. Methodologically it is descriptive. consumer dissatisfaction is due to the fact that they were not adequately informed before acquiring a service and / or product, in a universe of 248 clients, the survey was carried out on 183 frequent clients, 84.7% affirm that they did not even have the information appropriate to acquire an appliance or the proper way to use it. It was determined that appliance companies should delve into clear information on the employee since they do not have this tool to meet customer expectations, this is due to the turnover of staff in the sales area and the accelerated demand for models in production.