Study on the Profit Pattern of Chinese Animation Industry

According to the experience of foreign animation industry, the development of animation derivative is the most profitable part in the animation industry chain. But among all the parts of the animation industry chain in China, the part of derivative is the weakest link, and this has been a key factor that restricts the sustainable development of animation industry. This paper aims at summarizing the experience of successful foreign animation industry and analyzing the status quo of the development of Chinese cartoon derivatives, thus providing constructive suggestions and strategies for the development of Chinese animation derivatives. Furthermore, this paper seeks to explore effective profit patterns of animation industry with Chinese characteristics and to promote the sustainable development of animation enterprises.