Do-it-yourself (DIY) tour cross marketing customizing method

The invention relates to a do-it-yourself (DIY) tour cross marketing customizing method. The method comprises the steps of: firstly providing integrated tourism resource for a customer to select by a tourism service vendor, or providing tourism candidate resource to the customer by the tourism service vendor, integrating the resource in a user-defined mode by the user, then determining the tour people and paying the tourism resource by the customer, issuing a purchasing voucher to the customer by the tourism service vendor, and finally carrying out the consumption according to the purchasing voucher by the customer. By adopting the method, the customization and purchasing of an optimal tour plan meeting the requirement of tourists can be realized. The tourism resource covers food, housing, transportation and entertainment needed by the DIY tour. As long as the customer purchases the DIY tourism service in a system of the tourism service vendor, the customer can visit each site according to the plan by presenting relevant vouchers for verification, and the time of the customer can be saved.