Exploration study for corporate farming application readiness

Farming group is an idea that is based on efforts to maintain farming, so they can compete in the industrial era. The goal is to fulfil three main requirements in the business world, namely to meet the quality, quantity and continuity requirements in running the business. Corporate farming is the activity of merging farming land to be managed jointly by farmers and integrated into one management. This system can be used as a solution to overcome various problems faced by farmers nowadays. The Seppae farmer group was the only intermediate farmer group in Bialo Village, Gantarang District, Bulukumba Regency. This farmer group was used as the main approach in agricultural extension activities. The group approach was seen as efficient and can be a medium for the process of learning and interacting from farmers so that it was expected that changes in farmer's behaviour towards better and quality. However, the farmer group was only a place for members to get government assistance distributed by the group leader. Farming activities currently carried out by the Seppae farmer group would be more efficient if managed collectively by implementing a corporate farming system. The purpose of this study was to determine the readiness of members of farmer groups to become members of collective farming groups in implementing a corporate farming system based on the farmer group readiness approach. The research method used was an exploratory study with a descriptive qualitative method by looking at the prospects of a group approach. The results showed that Seppae farmer groups was not ready to conduct collective farming groups, farm collectivity performance was still carried out individually and the requirements for forming corporate farming had not been met based on a group approach caused by farmers did not understand the corporate farming system.