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Investigating the Effect of Brand Equity on Customer’s Lifetime Value (Household Goods of LG Company in Mashhad City)
Investigating the Effect of Brand Equity on Customer’s Lifetime Value (Household Goods of LG Company in Mashhad City)
2018
mojtaba poursalimi
شهزاد طیرانی
Keywords:
Marketing
Customer lifetime value
Brand equity
Household goods
Business
Correction
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