Potential Trend for Online Shopping Data Based on the Linear Regression and Sentiment Analysis

How to reduce the cost of competition in the industry, identify effective customers, and understand the emotional needs and consumer preferences of customers, so as to carry out fast and accurate commercial marketing, is an important research topic. In this paper, we discussed the method for the analysis of three product data which represent the customer-supplied ratings and reviews for microwave ovens, baby pacifiers, and hair dryers sold in the Amazon marketplace over the time period. The sentiment analysis, linear regression analysis, and descriptive statistics were implemented to analyze the three datasets. Based on the sentiment analysis given by the naive Bayesian classification algorithm, we found that the star rating is positively correlated with the reviews, while the helpfulness ratings have no specific relationship with the star rating and reviews. We use multiple regression analysis and clustering algorithm analysis to get the relationship between the 4 indexes such as time, star rating, reviews, and helpfulness rating. We find that there is a positive correlation between the 4 indexes, and the reputation of the product online market is improving as time grows. Based on the analysis of the positive reviews and star ratings, we suggested indicating a potentially successful or failing product by the positive reviews. We also discussed the relations between the star ratings and number of reviews. Finally, we selected the words from the Amazon sentiment dictionary as candidate words. By counting the candidate words’ appearance in the review, the keywords that can reflect the star rating were found.