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The creation of trust in e-business cross-border transactions in food supply networks.
The creation of trust in e-business cross-border transactions in food supply networks.
2016
Rainer Haas
Oliver Meixner
C. Ameseder
Maurizio Canavari
Melanie Fritz
G. Schiefer
Keywords:
Food marketing
Electronic business
Traceability
Certification
Marketing
Business
Food quality
E-commerce
Commerce
consumer information
food supply
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