Brazilian Pink Pepper Trade (Schinus Terebinthifolius) in Curitiba - Brazil

Background: The pink pepper is well appreciated in our country and abroad, having a moderate flavor. Objective: The aim of this research was to analyze the Brazilian pink/rose pepper market (Shinus Terebinthifolius Raddi) in retail trade, Curitiba – Brazil, year 2015. Results: The main point of product acquisition indicated by consumer was the knowledge of its use, and the quality of the product linked to its flavor. The Brazilian pink pepper was considered moderate fervency, considered the most appreciated by the respondents. Brazilian pink pepper market is still incipient. The commercialization rate is 212 kg/year in the main regional market. In the retail market, the average price per kilo reaches R$ 45.80 (Brazilian money) and the retailer holds an average trading margin of 61.2%. It was observed that a value of 62% for marketing margin and 162% for markup index. Conclusion: Brazilian pink pepper market still incipient however will stay important. The low consumption can be related to the lack of information.