Public Relations Strategy in the Socialization of Five-Day School Policy as Reconstruction of Indonesia Younger Generation

This report aimed to report how the Education and Culture Ministry responded to the mass media spotlight and public criticism related to full-day school education. The case study method with in-depth interviews and observations were used to collect the data. The study result explained the Education and Culture Ministry carried out public relations strategies such as publications, events, news, and negotiations to socialize full-day school policy and involved non-governmental organizations and community leaders to maximize the results. This program is still a debate in the community but is continuing as an effort to build the character of Indonesia's young generation.Keywords: Strategy public relations, the ministry of education and culture, Five-day school, Young generation-Indonesia. eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2290