始政四十週年紀念臺灣博覽會研究：展出背景、規模與宣傳

Shou-Wa 10th year(1935) marks the 40th anniversary of Japanese colonization of Taiwan. To demonstrate accomplishments on the island over the last forty years and to propagate the good of the Japanese emperor, the 40th Anniversary of the Ruling Expo in Taiwan is held between October 10 to November 28 for the 40th anniversary of ruling activities. In this research, a 'literature survey' and 'field study' has been used to explore the background, scale, publicity planning, pavilion, facility, and performances in visual communication design of the Expo. Due to the huge data extrapolated in the research, the results will be presented in three sections. This paper is concerned with the first section with focus on the background, scale and publicity planning of the exposition. (The second section: Pavilion and Facility, the third section: Visual Communication Design.) Research results indicate: (1) the Japanese goverment intended to demonstrate the advancement that took place in Taiwan under her ruling, and to consolidate the loyalty of Taiwanese to the Japanese government; (2) to display the strength of the Japanese empire as a springboard of the 'Southward Policy'; and, (3)the scale of the exposition was big; the publicity, organization and planning were detailed; and all media outlets available at that time were employed.