Marketing Based on Innovation Strategy is the New Way of Enterprise Development

The rapid development of society and economy has brought more intense competition to enterprises. In order to help enterprises can adapt to the development trend of society and to achieve sustained development. Through investigating modern marketing characteristics, this paper put forward that the innovative marketing strategies of accurate marketing, interactive marketing, Internet plus innovative marketing et al. will become a new way to drive enterprise development. The research results are of great significance for guiding the modern development of enterprises