Effectiveness of Muskaan Ek Abhiyan (the smile campaign) for strengthening routine immunization in bihar India.

Background In Bihar State, proportion of fully immunized children was only 19% in Coverage Evaluation Survey of 2005. In October 2007, a special campaign called Muskaan Ek Abhiyan (The Smile Campaign) was launched under National Rural Health Mission to give a fillip to the immunization program.