Brand Positioning Visualization System

At the initial stage of trademark design, brand positioning should be considered by the visual communication designer. However, in the field of visual communication, there are only a few educational institutions conduct researches or teachings on how to visualize the brand positioning. The author developed the Brand Positioning Visualization System (BPVS) based on Multidimensional Scaling. Basically, the development of BPVS included two stages: stage 1 was interface design and stage 2 was systems construction and implementation. The final established BPVS was web version and simple operation interface was the major characteristic. Currently BPVS is available online. In addition to the huge matrix for operation, BPVS also allows administrator to perform Subject Management, Samples Management, Matrix Management, and Map Management. BPVS could help the visual communication designers to effectively control the direction of brand design in the initial stage of trademark design, and avoid confusion with the trademark designs of the competitors.