Uso de Twitter como estrategia de comunicación política en campañas presidenciales (México, Colombia y Perú 2012-2016)

The text analyses the political communication strategies on Twitter of the candidates for the presidency of Mexico in 2012, in Colombia in 2014 and Peru in 2016, including the # YoSoy132 movement in Mexico, the spying scandal in Colombia and two candidates were sacked from the elections and were popular in social networks in Peru. A quantitative content analysis of their Twitter accounts was carried out, comparing the potential for activity and interactivity in the submissions of each candidate in the three countries, taking as a basis the possibilities of openness to public debate. The empirical review showed that, although the candidates show medium and high opportunities for activity, the level of interaction is almost zero but citizen interest increased. Candidates use Twitter in the dynamics of Web 1.0 with information flows more vertical than horizontal avoiding dialogue and they are only limited to presence, accumulating and increasing followers.