Desvendando a vulnerabilidade comportamental do consumidor: uma análise jurídico-psicológica do assédio de consumo

The present article, through the deductive method and theoretical research, aims to present the behavioral vulnerability of the consumer as a latent characteristic of the current stage of consumer society, in order to better understand and combat new and increasingly sophisticated abusive practices, such as harassment of consumption. and combat new and increasingly sophisticated abusive practices, such as harassment of consumption. The psychological fragilities of this harassed consumer will be analyzed, and as the advertising approach, especially the subliminal one, has been compromising his authentic decision-making capacity, conditioning him to erratic and impulsive behaviors that put him in a position of exaggerated disadvantage in relation to the supplier.