Research on the In-Depth Development of Red Tourism Products in Luding Bridge Scenic Area Based on RMP Analysis

Promoting the construction of the Long March has become the focus of government officials, experts and scholars, and the public. Based on the analysis of the origin and construction status of the Long March National Cultural Park, the author uses RMP analysis to study the red tourism resources, market and products of Luding Bridge, and draws out suggestions for the development of red tourism products in Luding Bridge Scenic Area. The research conclusion is, through the introduction of various new technologies and methods to activate innovation, systematically developed Red tourism products for sightseeing, Red tourism products for experience, Red tourism products for research and learning, Red tourism products for leisure. That was demonstrated the cultural value of the Long March in Luding Bridge Scenic Area, and formed a demonstration of the protection and utilization of red culture.