Old Web
English
Sign In
Acemap
>
Paper
>
The Barriers to Achieving Stronger Marketing Orientation in British Companies: An Exploratory Study
The Barriers to Achieving Stronger Marketing Orientation in British Companies: An Exploratory Study
1989
Veronica Wong
John Saunders
Peter Doyle
Keywords:
Marketing
Exploratory research
Public relations
Political science
Correction
Source
Cite
Save
Machine Reading By IdeaReader
0
References
22
Citations
NaN
KQI
[]