The influence of literacy on visual search

Currently one in five adults is still unable to read despite a rapidly developing world. Here we show that (il)literacy has important consequences for the cognitive ability of selecting relevant information from a visual display of nonlinguistic material. In two experiments we compared low to high literacy observers on both an easy and a more difficult visual search task involving different types of chicken. Low literates were consistently slower (as indicated by overall response times) in both experiments. More detailed analyses, including eye movement measures, suggest that the slowing is partly due to display wide (i.e., parallel) sensory processing but mainly due to postselection processes, as low literates needed more time between fixating the target and generating a manual response. Furthermore, high and low literacy groups differed in the way search performance was distributed across the visual field. High literates performed relatively better when the target was presented in central regions, espec...