The use of digital technologies to improve the post-purchase phase of a traditional company in the white goods sector: Case study on Electrolux
2017
Digital transformation effects the way companies engage with their customers, which is reflected in the post-purchase offerings. This change and added utilization of digital technologies allow comp ...
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
0
References
2
Citations
NaN
KQI